Jeany Mui

BIC Rolls Out Snoop Dogg And Martha Stewart-Inspired Limited-Edition Accessory, Here's Where To Find It

BIC is making headlines again with the launch of the limited-edition "Hold the Phone" Case by BIC EZ Reach Lighters. The company said its multi-year partners - entertainment superstar Snoop Dogg and lifestyle innovator Martha Stewart – are an inspiration for the two phone cases matching the celebrity duo's iconic signature BIC EZ Reach Lighter designs. Jeany Mui, marketing director at BIC Flame for Life, said The 'Hold the Phone' Cases by BIC EZ Reach Lighters celebrate the collaboration with Martha Stewart and Snoop Dogg..

Exclusive: Where Is Snoop Dogg's EZ Reach Lighter? BIC Lights Up America To Find Out In A 4/20 Campaign Featuring Willie Nelson And Martha Stewart

BIC (OTCPK:BICEY), a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed” by music icon Willie Nelson in the most recent spot launched by the brand.