Jessica Straw

EXCLUSIVE: The Metrics That Matter — Or How To Understand The Value Of Cannabis Companies

Cannabis companies led by teams who understand the importance of cash flow and how to work a balance sheet while keeping things "lean and mean" are "going to be the winners."

EXCLUSIVE: 4 Experts Reveal How To Pinpoint A Cannabis Buyer Persona

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica Straw at the 2023 Benzinga Can