EXCLUSIVE: Building Media Presence Is A 'Slow Grind' For Cannabis Brands But It Pays Off
"If you just sit back and don't do anything, you're never gonna win," Steve Council, founder of Council Collective told Benzinga's Market Spotlight: California conference last month. Council discussed how social media presence can be leveraged to drive business in the cannabis space with Alice Moon, cannabis publicist, co-founder and CMO at High On Plants. Having tens of thousands of followers on social media platforms like LinkedIn and Instagram, both Moon and Council concluded that establishing a social media presence doesn't happen overnight. "My keep takeaway for this panel would be putting in the work pays off," Moons said, adding "It's a slow grind." Council, who names Instagram as the number one social platform, agreed, adding "It's like taking a pinto down a racetrack." "You never really know what people are gonna like, and you can never cater to the audience the way that you think you're going to," he said. "So if you just sit back and don't do anything, you're never gonna win."
