Mark Gurman

Apple's AI Crisis Reaches Boiling Point Ahead Of Top 100 Executive Retreat — Tim Cook And Key Execs Called Out Over Siri Failure By Top Analyst

Apple Breaks Tradition With A Flood Of New Releases; Explores Smart Glasses

Apple's AI Crisis: Falling Behind In The AI Race?

Apple Breaks Tradition With A Flood Of New Releases; Explores Smart Glasses

Apple's AI Crisis: Falling Behind In The AI Race?

Apple Ditches Budget Smartphone Segment With iPhone 16E Launch

Apple Maps May Introduce Ads Similar To Google Maps As iPhone Maker Explores New Revenue Stream, Says Top Analyst

Apple Ditches Budget Smartphone Segment With iPhone 16E Launch

Apple Maps May Introduce Ads Similar To Google Maps As iPhone Maker Explores New Revenue Stream, Says Top Analyst

Apple and Meta in Race To Develop AI-Powered Humanoid Robots

Apple Ramping Up Hiring For Home Robotics Team, Says Top Analyst: What's Brewing?

Mark Gurman Recent News

Apple's Revamped iPhone SE To Kickstart Pivotal Year Amid Challenges

Apple Inc. (NASDAQ: AAPL) is reportedly gearing up to launch a revamped iPhone SE.

Apple's Struggles in AI and AR Indicate a Loss in Product Edge

Apple is reportedly facing challenges in the burgeoning fields of AI and augmented reality, suggesting a potential decline in its product innovation prowess.

Apple AirPods With Cameras? Rumors Persist About Next-Gen Features

Apple is reportedly developing AirPods with infrared cameras to enhance spatial audio and enable features like in-air gesture control, potentially integrating with the Vision Pro headset, with a possible release by 2026 or 2027.

Apple's Augmented Reality Gamble Faces Challenges As Rivals Surge Ahead In AI and Design

Meta and Alphabet are leading the charge in the consumer augmented reality (AR) space, with Apple looming as a formidable contender.

Apple's Making Your Mac's Mail Much Smarter: Here's What's Coming

Apple is enhancing its Mac Mail app with AI-powered email categorization and prioritization in the macOS 15.4 update, as part of a broader push into AI, while facing market challenges and competition from earlier adopters of generative AI technology.

Apple's Slimmest iPhone Yet? The iPhone 17 Air Expected This Fall

Apple Inc. is said to be preparing to introduce a thinner iPhone, potentially dubbed the iPhone 17 Air, later this year.

New M4 MacBook Air Could Be Available Sooner Than Expected: Top Apple Analyst

Apple's M4 MacBook Air, initially expected for a spring release, could now arrive earlier than anticipated, according to Bloomberg's Mark Gurman.

Apple AirPods To Get Heart Rate, Temperature Sensors, And Cameras To Help With AI Features: Top Analyst

Apple is reportedly planning to enhance its AirPods with heart rate monitors, temperature sensors, and cameras to boost AI capabilities, potentially debuting with the next-generation AirPods Pro.

Apple Developing Face ID Smart Doorbell To Unlock Doors By Late 2025

Apple Inc. is reportedly developing a smart doorbell camera with Face ID technology that could unlock doors using facial recognition.

Apple's 2025 AirTag To Feature iPhone 15's Ultrawide-Band Chip For Smarter, Longer-Range Tracking: Report

Apple's redesigned AirTag, set for a 2025 release, promises three times the range, enhanced Precision Finding, and improved security features to address privacy concerns while boosting tracking capabilities.

Could Apple Set Revolutionize Tablet Market With 18.8-Inch Foldable iPad?

Apple may be gearing up to introduce an 18.8-inch foldable iPad by 2028. The innovative device is expected to provide users with a seamless experience, similar to using "two iPad Pros side-by-side."

Apple May Delay Key iOS 19 Features As It Reportedly Adopts Staggered Rollouts Amid AI Investment Push

Apple is reportedly delaying key iOS 19 features, including a Siri overhaul using in-house LLMs, to staggered rollouts through 2026, reflecting its evolving approach to software updates.

Apple Could Keep AirPods Max Headphones Around Without 'Meaningfully' Updating Them, Says Analyst: Here's Why

Apple has no plans to update its AirPods Max headphones, as they are too niche for substantial R&D but stable enough to avoid discontinuation, according to analyst Mark Gurman.

Here's When Google Gemini Could Be Integrated With Apple Intelligence

Alphabet and Apple are in ongoing discussions to integrate Google's Gemini AI into iOS, but the timeline remains uncertain, with potential implementation expected next year following an exclusive period for OpenAI's ChatGPT.

Apple's Next Big Bet? Think Smaller, Says Analyst: 'There Will Never Be Another… iPhone'

Mark Gurman advises investors not to anticipate another transformative product like the iPhone from Apple, but instead to look forward to smaller, profitable initiatives in areas like mixed reality, health products, and the smart home market.

Apple Is Working On New Smart Home Display Inspired By iMac G4's Design, But It Could Be Smaller Than Expected

Apple is reportedly developing a new smart home display inspired by the iMac G4's design, expected to feature a small square screen with built-in speakers, set to launch next year.

Mac Mini May Shrink To Apple TV Size As Cupertino Prepares To Unveil New Macs This Week — Expect AI And Gaming Enhancements In Fresh Designs, Says Expert

Apple is set to integrate the new M4 processor into its upcoming Mac lineup, promising enhanced AI, gaming, and daily performance improvements.

Apple Intelligence's Meh Moment Ahead? Analyst Predicts 5 Months Of Build-Up Could Lead To A 'That's It?' Reaction

Bloomberg's Mark Gurman expressed skepticism about Apple's upcoming AI system, predicting that consumers may be underwhelmed or confused when Apple Intelligence is unveiled next week, despite months of anticipation.

Apple To Launch New MacBooks Pro, iPad Minis and iMacs? Analyst Says Inventory Dwindling For These Gizmos

Apple Inc. is reportedly facing inventory shortages for several products, sparking speculation about the upcoming launch of new models, including M4-powered Macs.

Apple's Low-Cost Vision Pro Could Hit The Shelves Next Year — Everything You Need To Know About iPhone Maker's Plan To Challenge Meta

Apple is reportedly developing a lower-cost version of its Vision Pro headset, expected to launch next year, along with other devices to compete with Meta's AR offerings, as it faces challenges in keeping up with rivals' innovations.

Unreleased M4 MacBook Pro Shown Off By Russian YouTuber: 'We've Seen Prototypes Leak Early But Never A Full Retail Apple Device Weeks In Advance,' Says Expert

A Russian YouTuber has reportedly tested Apple's unannounced M4 MacBook Pro ahead of its anticipated November launch, revealing key specifications and performing a Geekbench test to showcase the device's performance.

Are Big iPhone Overhauls A Thing Of The Past? Apple Shifts Focus To Software Upgrades In New Smartphone Lineup As Major Redesigns Take Backseat

Apple's iPhone 16 series reflects the tech giant's shift towards relying more on software upgrades and longer hardware redesign cycles, highlighting a slowing pace of innovation compared to its past track record.

Apple Watch Upgrade A Downgrade? Top Analyst Says Many Missed This Crucial Information During 'Glowtime' Event

Mark Gurman highlighted that the new Apple Watch Series 10 lacks Blood Oxygen monitoring due to an ongoing patent dispute with Masimo, potentially deterring upgrades from users of Series 6 or newer models.

;