Mark Gurman

Here's When Google Gemini Could Be Integrated With Apple Intelligence

Apple's Next Big Bet? Think Smaller, Says Analyst: 'There Will Never Be Another… iPhone'

Apple Is Working On New Smart Home Display Inspired By iMac G4's Design, But It Could Be Smaller Than Expected

Apple's Next Big Bet? Think Smaller, Says Analyst: 'There Will Never Be Another… iPhone'

Apple Is Working On New Smart Home Display Inspired By iMac G4's Design, But It Could Be Smaller Than Expected

Mac Mini May Shrink To Apple TV Size As Cupertino Prepares To Unveil New Macs This Week — Expect AI And Gaming Enhancements In Fresh Designs, Says Expert

Apple Intelligence's Meh Moment Ahead? Analyst Predicts 5 Months Of Build-Up Could Lead To A 'That's It?' Reaction

Mac Mini May Shrink To Apple TV Size As Cupertino Prepares To Unveil New Macs This Week — Expect AI And Gaming Enhancements In Fresh Designs, Says Expert

Apple Intelligence's Meh Moment Ahead? Analyst Predicts 5 Months Of Build-Up Could Lead To A 'That's It?' Reaction

Apple To Launch New MacBooks Pro, iPad Minis and iMacs? Analyst Says Inventory Dwindling For These Gizmos

Apple's Low-Cost Vision Pro Could Hit The Shelves Next Year — Everything You Need To Know About iPhone Maker's Plan To Challenge Meta

Mark Gurman Recent News

Unreleased M4 MacBook Pro Shown Off By Russian YouTuber: 'We've Seen Prototypes Leak Early But Never A Full Retail Apple Device Weeks In Advance,' Says Expert

A Russian YouTuber has reportedly tested Apple's unannounced M4 MacBook Pro ahead of its anticipated November launch, revealing key specifications and performing a Geekbench test to showcase the device's performance.

Are Big iPhone Overhauls A Thing Of The Past? Apple Shifts Focus To Software Upgrades In New Smartphone Lineup As Major Redesigns Take Backseat

Apple's iPhone 16 series reflects the tech giant's shift towards relying more on software upgrades and longer hardware redesign cycles, highlighting a slowing pace of innovation compared to its past track record.

Apple Watch Upgrade A Downgrade? Top Analyst Says Many Missed This Crucial Information During 'Glowtime' Event

Mark Gurman highlighted that the new Apple Watch Series 10 lacks Blood Oxygen monitoring due to an ongoing patent dispute with Masimo, potentially deterring upgrades from users of Series 6 or newer models.

Apple Watch Ultra 3 Announcement Unlikely At Monday's 'Glowtime' Event, Says Top Analyst: 'I Also Wouldn't Rule Out…'

Apple will not announce the Watch Ultra 3 at its upcoming "Glowtime" event, according to Bloomberg's Mark Gurman, who predicts the continuation of the Apple Watch Ultra 2 with a new black color option instead.

'Don't Believe The Hype About An iPhone 16 Super Cycle,' Gurman Says: 'Consumers Will Have To Wait For The Best AI Features'

Apple's iPhone 16 is widely seen as one that will kickstart a massive upgrade cycle and reinvigorate iPhone sales.

Apple Prepping iPad Mini Refresh? Top Analyst Says Stock Shortages Hint At AI-Powered Update After Two-Year Hiatus

Apple Inc. stores are reportedly experiencing iPad mini stock shortages, fueling speculation about an imminent update to the device, possibly featuring AI enhancements.

An Apple/Tesla Robot War? Gurman Says Cupertino Is Making A Big Push Into Robotics

Apple is eyeing the rollout of a series of products based on robotics, according to Bloomberg columnist Mark Gurman.

Why Apple Is Plowing Billions Of Dollars Into A Project That Won't Have A Payoff Near Term: Gurman Weighs In

Apple may have set its sights long term as it goes about splurging time, money and resources on the project to make in-house modems, says Gurman.

Apple's AI-Enabled iPhone 16 Launch Could Open Floodgates For Double-Digit Volume Growth, Says Bullish Analyst: 'Historical One Setting Stage For A Supercycle'

Apple is on the cusp of breaking out to double-digit growth in iPhone shipments, thanks to a likely massive upgrade cycle, says Wedbush's Dan Ives.

Apple's iPhone 16 May Not 'Fuel A Gold Rush Of Purchases' But Next Iteration Will Likely Return Flagship Product To Meaningful Growth, Says Gurman

Apple's iPhone 16 rollout may not kickstart volume in a big way as the company may yet again be content with cosmetic changes.

Apple Watch Series 10 May Not Include Anticipated Health Features Like Blood Pressure Monitoring And Sleep Apnea Detection

Apple Watch Series 10 may not include blood pressure monitoring and sleep apnea detection due to technical and legal challenges.

Apple Plans Plastic Casing Watch SE To Take On Samsung Galaxy Watch FE, Says Expert

Apple is developing a new Apple Watch SE with a plastic casing to reduce costs, aiming to better compete with cheaper alternatives like Samsung's Galaxy Watch FE.

Apple AI Partnership With Google Set For Fall, Mark Gurman Says He's Heard From 'Several Sources' The Deal With Meta Isn't Going To Happen

Apple is set to announce a partnership with Google Gemini in the fall, while rejecting Meta's services due to privacy concerns and the underwhelming performance of its Llama chatbot, according to Mark Gurman's latest report.

Apple Hardware Now Lasts Longer And This Is Making The iPhone Maker Pivot Toward AI And Software, Says Mark Gurman

Apple is shifting its focus to artificial intelligence and software as hardware innovation slows, aiming to boost product longevity and drive revenue through service fees and subscriptions.

Apple Glass, Potential Competitor To Ray-Ban Meta Smart Glasses, May Take Longer To Develop: Report

The highly anticipated "Apple Glass" AR smart glasses, intended to compete with Meta's Ray-Ban smart glasses, are unlikely to hit the market for several more years.

Apple Struggling To Create Its Cheaper Vision Pro Model, Says Expert: 'It's Dealing With Some Difficult Trade-Offs'

Apple Inc. is facing challenges in developing a cheaper version of its mixed-reality headset, Vision Pro, due to difficulties in reducing costs while retaining key features, according to Bloomberg's Mark Gurman.

Apple Stores To Stock New Beats Pill Next Week, Says Mark Gurman: 'It'll Cost $149 And...'

The new Beats Pill by Beats by Dre, priced at $149 and available in red, black, and gold, will be available in Apple retail stores next week.

Apples AI Rollout Could Extend Beyond Fall, Much-Anticipated ChatGPT Integration May Not Come Until 2025, Says Mark Gurman: Here's What To Expect

Apple's new AI offerings, including Apple Intelligence, will gradually roll out starting this fall, with some major features and enhancements not expected until 2025.

Apple Has To Transition To Becoming A 'Hardware-AI-Cloud Company' — Mark Gurman Envisions A Future Where iPhones Give Way To Robots

Apple's expansion into artificial intelligence aims to revolutionize next-generation devices, transitioning from its traditional hardware-software-services model to a hardware-AI-cloud company, says Mark Gurman.

Apple Analyst Notes Users Are Lavishing Praise On Sonos' New $449 Headphones For Superior Sound Quality Over Airpods Max: 'Ace Has a Real Opportunity To Succeed'

Users report that Sonos Inc.'s new $499 Ace headphones deliver "decidedly superior sound" compared to Apple Inc.'s AirPods Max. Ace features advanced options like active noise cancellation and Wi-Fi-based syncing with the Sonos Arc sound bar.

Late-Entrant Apple Can Turn Into The Biggest AI Player Overnight, Says Mark Gurman — Here's How Cupertino Can Emerge On Top

Apple is late to the AI party but is on track to announce its AI strategy and features at the upcoming WWDC.As Apple, Inc. (NASDAQ:AAPL) investors look ahead to the annual

Upgraded Apple AirTag With Advanced Chip And Superior Location Tracking Set for 2025 Launch, Says Mark Gurman

Apple Inc. is developing an upgraded AirTag with enhanced features for launch in 2025, amidst ongoing concerns about the device's misuse for stalking.

Apple's WWDC Announcements May Not Be As 'Impressive' As OpenAI, Google, Says Gurman: 'They Can Improve Their AI Technology Quickly And Keep Wowing Users'

Apple, which has lagged behind its rivals in the AI race, now has only one recourse to stay relevant, according to Bloomberg's Mark Gurman.