Why 98% of the rich invest 5%+ in art: Ever wonder why the ultra rich never worry about the falling stock market? It’s because they invest a large chunk of their net worth in assets that can withstand market turmoil, like blue chip art. According to UBS, 98% of ultra rich collectors invest at least 5% in art, with some investing 50% or more! Now you can join them, thanks to the fractional art investing platform Masterworks.