McDonald’s

Borrowing a page from the Willy Wonka playbook, Yum! Brands’ (NYSE: YUM) Taco Bell launched a campaign last week in which anyone who found one of 11 special “Everlasting Dollars” would win a lifetime of free Taco Bell. Taco Bell The prize, actually a $10,000 Taco Bell gift...

Most people know fast-food restaurants by their slogans – past and present. For McDonald’s (NYSE: MCD), it's likely, “I’m lovin’ it.” KFC, which used to be called Kentucky Fried Chicken, immediately brings to mind, “Finger lickin’ good....

Despite what many people think, fast food restaurant chains do pay attention to customer requests to bring back old favorites. When they comply, sometimes it’s only for a short while, or in limited locations, or in a “reinvented” form that barely resembles the original. Here...

Russia's retaliatory ban on imports of food and beverages would likely have limited impact on companies like McDonald’s (NYSE: MCD) and Unilever (NYSE: UN), according to Reuters. Other corporations such as Adidas and BP (NYSE: BP) indicated that a weakened ruble and...

If you live in (or are visiting) Florida between now and August 29, McDonald’s (NYSE: MCD) would like to see you –- but only briefly. The company is running a promotion during which customers are given a timer when they pay for their order. If it takes more than one minute to...

3D printed food hasn’t exactly gone mainstream yet, but opponents may already be lining up. With everyone from the U.S. Army to nursing homes in Germany experimenting with the use of specialized 3D printing technology to “print” realistic-looking food, it’s only a...

Following the Luis Suárez biting incident in which the Uruguyan striker chomped down on Italian player, Giorgio Chiellini, FIFA banned Suárez from all soccer-related activities for four months. FIFA’s action, however, missed an important point. Mexican referee Marco...

After three consecutive years as the virtual ‘we try harder,’ number two global brand, Google (NASDAQ: GOOG)(NASDAQ: GOOGL) just passed Apple (NASDAQ: AAPL) for the premier spot, according to a new study conducted by Millward Brown. According to AdWeek, the top five names in the “BrandZ Top 100...

The last thing McDonald’s (NYSE: MCD) needed was social media backlash, but that’s what’s been happening since the company introduced it’s new, “Happy,” mascot Monday. Twitter (NYSE: TWTR) and Facebook (NASDAQ: FB) comments have ranged from statements like...

Yum! Brands (NYSE: YUM) continues to pit its Taco Bell brand against McDonald’s (NYSE: MCD) in the breakfast arena for one good reason – market share. McDonald’s owns 31 percent of the almost $32 billion early morning space, according to Technomic, and Taco Bell said it...

As if Yum! Brands (NYSE: YUM) Taco Bell trying to muscle in on breakfast wasn’t enough, traditional rival, Burger King (NYSE: BKW) has entered the ring and is stealing customers from McDonald’s (NYSE: MCD) in the U.S. So said Brian Sozzi of Belus Capital Advisors on Jim Cramer's The Street...

Fast food king McDonald’s (NYSE: MCD) is fighting back against Taco Bell’s well-publicized launch into the $50 billion breakfast market in at least two ways. First, the company tweeted a photo of Ronald McDonald petting a Chihuahua -- the Taco Bell mascot -- with the caption,...

Despite criticism for the low wages it pays its workers, McDonald’s (NYSE: MCD) offers generous retirement options in the form of the company’s 401(k) plan. Workers who set aside one percent of their wages receive a 300 percent match from McDonald’s. The next four percent is matched 100 percent...

For Burger King (NYSE: BKW), imitation (with ever so slight variation) is flattery. McDonald’s (NYSE: MCD) signature Big Mac is the target. Burger King’s answer is, effectively, a bigger Big Mac. It’s not called that, of course. It’s called a bigger Big King. The exact size of the patties...

It’s tough for any business to survive if it isn’t relevant to its customers. According to McDonald’s (NYSE: MCD) CEO, Don Thompson, his company has that problem -– at least, to some extent. Thursday, during a call to analysts, Thompson said “We’ve lost some of our customer relevance.”...