'Jaws' To The Rescue: $3 Movie Ticket Promotion Boosts Attendance For AMC And Others, Led By Older Titles
The Labor Day weekend is often a time for the last vacations of the year, camping, barbecues and trips outdoors.
It's not known as a strong box office weekend, but the movie theater sector put an emphasis in getting butts in seats this year with a new promotional offering. Here’s how National Cinema Day performed and which movies led the way over the holiday weekend.