Huge Jump In NBA Crypto Sponsorships, From $2M To $130M: Report
Cryptocurrency sponsorship spending for the National Basketball Association (NBA) has seen a significant spike over the previous season.
According to data from IEG consultancy and its Sponsorship Intelligence Database, the NBA has seen an increase in crypto company sponsorship from $1.75 million in the 2020-21 season to $130 million this season.
