Will LQR House's Marketing Chops And CWSpirits.com Buy Make It A More Attractive Takeover Target?
Competition is fierce in the wine and spirits market, with a slew of brands vying for consumers’ ever-evolving tastes. For many larger alcohol producers and brands, the problem is made worse by their lagging adoption of modern marketing practices. That puts them at a disadvantage in the era of e-commerce and social media.