Sarah Kabakoff

'The Jewel In The Crown': How Data Is Shaping Cannabis Retail, 'Customers Are Key', Says Item 9 Labs CEO

"Data point is definitely the jewel in your crown to be able to understand the consumer," said Sarah Kabakoff, VP of business development at Dutchie, at the recent Benzinga Cannabis Capital Conference in Miami.

EXCLUSIVE: Cannabis Industry Experts Share Insights On Building Customer Loyalty - 'It's All About Education'

A panel of experts discussed how cannabis companies are targeting retail customers, at the Benzinga Cannabis Capital Conference in Miami Beach on Tuesday. The panel shared tips and tricks on what businesses should be doing to engage and keep their customers coming back for more.