50 Cent Once Said He Was 'Thinking Like A Harvard Guy' When Building His Headphone Brand — But Whatever Happened To The Ambitious Startup, SMS Audio
Curtis "50 Cent" Jackson once boasted he was "thinking like a Harvard guy" when launching SMS Audio, but despite early buzz and celebrity backing, the headphone brand folded by 2016 — a casualty of fierce competition and legal troubles that led to his 2015 bankruptcy filing.