Taylor Swift Effect

Indonesia Considers 'Swiftonomics' Strategy To Boost Tourism Sector

In a bid to revamp its tourism sector, Indonesia is considering adopting the 'Swiftonomics' strategy, named after the singer Taylor Swift, to attract more visitors and extend their stays.

Uber CEO Acknowledges 'Taylor Swift Effect,' Says Ride-Hailing Giant 'Definitely Ups Its Game...When She Comes To Town'

Uber CEO Dara Khosrowshahi has confirmed the existence of the "Taylor Swift effect," acknowledging the significant boost in business during the artist's concerts.