Todd Sherman

Instagram Is Testing TikTok-Style 10-Minute Reels, YouTube Intends To Stick With 60-Second Format

Instagram is reportedly experimenting with TikTok-inspired 10-minute Reels, while YouTube Shorts remains committed to its 60-second video format.

YouTube Shorts Chief Debunks Popular Myths: No! Posting 10 Videos A Day Doesn't Affect Your Performance

Todd Sherman, the Product Lead for YouTube Shorts, in an interview, debunked several myths about the platform, emphasizing that posting frequency, specific timing, and reposting don't necessarily boost performance.