Amazon Shares Soar By 20% But Ends Exclusivity Deal With Rivian - A Deep Dive Into The E-commerce Giant's Resurgence

• Rivian has announced the end of its exclusivity with Amazon, while still aiming to fulfill the original 100,000 van delivery target.
• Amazon still has a 17% stake in Rivian.
• Despite a fluctuating stock performance with a notable dip in September and October, Amazon's stock has rebounded, showing a 6% increase in November and a 65% rise over the year.
• The future of Amazon's stock hinges on its ability to break past the September high of $145.

Rivian, the renowned automotive company known for pioneering electric vehicle technology, recently made an announcement. Following a successful four-year exclusive collaboration with Amazon, Rivian is now expanding its reach to a wider audience.

Rivian's exclusivity agreement with Amazon, a vital part of their plan, was originally intended to last until the delivery of 100,000 electric vans.

This goal, set to be accomplished before the decade's end, is still in effect, and Rivian is determined to meet its commitments.

However, the situation is evolving, and Rivian's recent announcement suggests that other companies will soon have the opportunity to incorporate their electric vans into their fleets.

Amazon's investment in Rivian has significant implications for the development at hand. As both a customer and a key investor with a 17% stake in the company, Amazon's involvement carries weight. This change in the exclusivity agreement could have a wide-ranging impact on stock market dynamics.

Amazon's stock market performance has been full of ups and downs. In November, the stock showed resilience with a 6% increase, contributing to an impressive 65% gain for the year.

Despite this, there have been challenges along the way. The stock dropped to $145 in September, followed by an 18% decline through October. Fortunately, the stock found support above the daily 200 simple moving average at around $118.

Amazon's earnings release on October 26th brought about a significant shift. While expectations were set at $0.58, the actual earnings amounted to $0.98, sparking a positive and immediate response from the market.

The stock price surged by 5.5% upon the market opening the next day, ultimately closing with a 6.7% increase at the end of the trading session.

This strong performance signifies a remarkable rebound of 20% since reaching its low point in October.

Investors will closely monitor the stock's performance in the near future. Of particular importance will be whether the price can surpass the September high of $145.

Accomplishing this would indicate a significant breakthrough, with the next major hurdle being the $150 mark. Reaching this psychological threshold often poses a formidable challenge for further price increases.

After the closing bell on Wednesday, November 8, the stock closed at $142.08, trading down by 0.44%.