Trading Olympic Golf (NKE, RL, DKS)

Brian Sozzi of Wall Street Strategies is out with a research report on some ideas to play Olympic Golf, which is scheduled to start in the 2016 Olympics. Sozzi notes that golf is coming back to the summer Olympics after more than a 100 year hiatus, as those in charge have realized the game is much more of an international sport than it was before. Golf is becoming much more of an international game, especially in the past six to twelve months. We've seen Tiger Woods be dethroned as the #1 golfer in the world by the likes of Lee Westwood and Martin Kaymer, from England and Germany, respectively. Sozzi mentions companies that are likely to benefit from sponsorships, as well as increased merchandise sales. Companies like Polo Ralph Lauren RL, Nike NKE, and Dick's Sporting Goods DKS should benefit Sozzi notes. In the report, Sozzi goes on to say, "I expect these companies to represent the Olympic investment names, provided a Dick's Sporting Goods is not a division of Wal-Mart (never say never). Golf on such a global stage will cause a few things, including: (1) create sales opportunities for apparel and footwear manufacturers, centering on Olympic themed goodies (these will be needed as cotton prices...well...are going to be higher than today's inflationary post); and (2) increase interest in the game in emerging markets with a younger generation and amongst adults who desire to dress like Tiger Woods or Michelle Wie." Disclosure: no position in names mentioned.