If Priceline Harnesses Asian Growth, Shares Have Ample Upside

With Priceline's PCLN stock gaining a staggering 1800% ($23 Jan 2006 to $440 in Jan 2011) since the beginning of 2006, it comes as no surprise that it has been recognized as the single best-performing stock in the S&P 500 over the past five years. Priceline is the second largest player in terms of booking volumes after Expedia EXPEOWW in the very competitive online travel industry in the U.S. Outperforming in a Tough Environment The macroeconomic environment in the U.S. wasn't kind to the travel industry during the 2007-09 downturn. The subprime mortgage mess and ensuing financial markets collapse led to economic growth rate plummeting and high unemployment levels that led to a steep decline in disposable income levels. Amidst such harsh conditions, one wonders what could have possibly led to such an impressive performance of Priceline's stock? Continue reading the article.