Could Google Take On CBS? (GOOG, CBS)

Might you be watching your favorite TV show on Google GOOG soon?

Google bought Next New Networks yesterday, which could transform Youtube into a content creator.

"Since launching in March 2007, the Next New Networks team has built a highly effective platform for developing, packaging and building audiences around original web video programming, attracting over 2 billion views and 6 million subscribers," wrote Tom Pickett, director of global content operations, in a blog post. "Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partners and emerging talent to help them succeed on YouTube."

NNN, has many original shows and episodes, including Barely Political and The Key of Awesome. According to reports, the purchase price was under $100 million.

"We're focused on building a great technology platform for creators, and so we leave the actual creation of great videos to the people who do it best: our partners," Pickett wrote. "The addition of the Next New Networks team doesn't change that."

If this is the case, this could be an additional growth driver for Google, and finally turn Youtube into the powerhouse that many thought it would be for Google when it was acquired a few years ago. There were talks earlier last month about a potential deal for NNN, and now it's a reality.

Let's see if Google can create the next "Two and a Half Men" CBS. Just no Charlie Sheen this time.

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Posted In: Long IdeasNewsM&ATrading IdeasBroadcasting & Cable TVCharlie SheenConsumer DiscretionaryInformation TechnologyInternet Software & Services
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