Bull & Bear: Ford Motor Co.

Shares of Ford Motor Company F are trading higher on the session by 2.82%, at $13.51. With shares bouncing hard today, you have to wonder where they are heading next… Bulls: Bulls will note that Ford put in a high volume doji candle yesterday (classic turnaround indication), which is being followed up by a large up day today (confirmation of a turnaround). Shares look like they have run to jump to (At least) $14.00, if not $14.60, which are near the 20-day and 50-day moving averages, respectively. Bulls will also note that call volume has exceeded put volume over the past 15 days. A bullish trader could buy the July $13/13 risk reversal for a net debit of $0.55. Bears: Bears will note that shares have been in a sharp downtrend since the beginning of the year; it is hard to ignore repeated consolidations and breakdowns. In fact, the most recent break in shares (through $13.75), puts a massive resistance level above shares—one that will not easily be regained. Bears will also note that Ford's 20-day and 50-day moving averages are downward sloping; the 200-day moving average is also in danger of topping lower. A bearish trader could buy the August $14/13/12 put tree for a net debit of $0.27. Ford Motor Company is a producer of cars and trucks. Ford and its subsidiaries are also engaged in other businesses, including financing vehicles. It operates under two segments: Automotive and Financial Services. Automotive segment includes the operations of Ford North America, Ford South America, Ford Europe and Ford Asia Pacific Africa. Financial services include the operations of Ford Motor Credit Company and Other Financial Services. Other Financial Services includes a variety of businesses including holding companies, and real estate.