We Will All Live In The Cloud - Apple (NASDAQ:AAPL), Amazon.com (NASDAQ:AMZN)

Get your

and it could be very profitable. Amazon.com (NASDAQ:

) announced this morning that it would be launching a web-based version of its Kindle, the Kindle Cloud Reader. If you use Chrome or Safari on Mac, PC, Linux and Chromebook, you can access your Kindle e-book library. You also have the ability to read it on the Apple (NASDAQ:

AAPL

) iPad and even offers the ability to read offline. “We are excited to take this leap forward in our ‘Buy Once, Read Everywhere' mission and help customers access their library instantly from anywhere,” said Dorothy Nicholls, Director, Amazon Kindle. “We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you're using – from Chrome to iOS. To make it easy and seamless to discover new books, we've added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.” Larry Ellison once said, "Back in 1995, it was very clear to us that we had to stop doing desktop software and we don't do any desktop Windows software, ... We moved everything to big Internet servers. Our database is designed for the Internet, our applications are designed for the Internet." We will all be in the cloud one day it looks like. Books, movies, music, you name it. The cloud is here to stay. Will you be investing in it or will you have your head in the clouds?

ACTION ITEMS:

Bullish:

Traders who believe that the cloud is hear to stay might want to consider the following trades:

Consider names like Rackspace (NYSE: RAX), Amazon, and VMware (NYSE: VMW), which are leaders in this space.

Also consider investing in EMC (NYSE: EMC), which owns a large percentage of VMware, some 80%.

Bearish:

Traders who believe that the cloud is a fad may consider an alternate positions:

Short these names, and short them hard. These are all high beta names, and if the cloud is not mass adopted, they will come crashing down.

Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

EMCGlobal X Emerging Markets Great Consumer ETF

$35.012.13%

Market News and Data brought to you by Benzinga APIs

To add Benzinga News as your preferred source on Google, click here.