The universe of niche exchange traded funds includes various products aimed at delivering exposure to stocks insiders are buying or those names that frequently appear in the 13F filings of widely followed investors.

Add the Global X Founder-Run Companies ETF (BATS: BOSS) to the list of unique approaches to the equity market. The Global X Founder-Run Companies ETF, which debuted Wednesday, follows the Solactive U.S. Founder-Run Companies Index.

BOSS focuses primarily on U.S. large- and mid-cap companies where the chief executive officer is also a founder.

“Founders tend to have significant personal wealth tied to the companies they lead, and thus often focus on long-term value creation through innovation and entrepreneurialism,” according to Global X.

Data suggest investors can be rewarded by founder-run companies.

BOSS allocates nearly 26 percent of its weight to technology stocks while the healthcare sector chimes in at 20.7 percent.

The new ETF's top 10 holdings include some familiar names such as NVIDIA Corporation (NASDAQ:NVDA), Netflix, Inc. (NASDAQ:NFLX) and Steel Dynamics, Inc. (NASDAQ:STLD).

BOSS charges 0.65 percent a year, or $65 on a $10,000 stake.

Image: "Who's The Boss?" Season 2 Credits, Sony Pictures