EXCLUSIVE: Is Apple 'Falling Behind' Rivals Like Amazon, Alphabet? WisdomTree's Christopher Gannatti Weighs In

In the tech world, staying ahead of the pack is always the name of the game, but Apple Inc's AAPL playing a different one.

Apple Is Laser-Focused On One Thing

Christopher Gannatti, Global Head of Research at WisdomTree, Inc., told Benzinga in exclusive comments that while giants like Amazon.com Inc. AMZN and Alphabet Inc. GOOG GOOGL face questions about keeping pace, Apple remains laser-focused on one clear goal: selling more iPhones.

"For much of the year, investors questioned if they were ‘falling behind' rivals like Amazon and Alphabet," Gannatti noted. "However, we must remember that Apple is possibly the most trusted brand on the consumer side of the electronics market."

Apple’s Success Lies In Something Simpler

And that trust pays off in a big way. Forget about flashy software wins or even groundbreaking tech launches. As Gannatti points out, Apple’s success lies in something simpler yet more powerful: “great software that inspires a long tail of people to upgrade to a new phone.”

With over 1 billion iPhone users worldwide, the Cupertino giant isn’t merely selling phones—it’s nurturing a legacy. Each update provides consumers with another reason to remain loyal to the brand. Sure, Apple rolls out cutting-edge innovations, but the magic happens when these features become the next hook for selling devices like iPhones, iPads, Macs, and AirPods.

Take the Apple Intelligence rollout, for example. Has it revolutionized our lives yet? Not really.

Read Also: Apple’s Glowtime Event Fails To Dazzle Fans Like AI Competitors, But Analysts Say There’s No Rush For A Game-Changing Product Just Yet

Turning Innovation Into Consumer Loyalty

But Gannatti highlights that even this is part of Apple's strategy. "Everything Apple is doing is focusing the discussion back on how to sell more phones, tablets, laptops, computers, watches, and headphones."

Apple doesn't need to be first to every innovation—it just needs to be the best at turning innovation into consumer loyalty. And with a billion iPhones in play, they're playing that game exceptionally well.

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