Time To Go Short Low End Retailers? (JCP, KSS, PSUN, HOTT)

A tweet from Blueshift Ideas said that lower end retailers like J.C. Penney JCP, Kohl's KSS, Pacific Sunwear PSUN and Hot Topic are hurting the most from rising costs and inflationary pressures.

These names are unable to pass on the costs to their consumers.

If you believe that Blueshift is right in this approach, then perhaps shorting these names at these levels would be a profitable trade for you.

Blueshift was profiled late last year on Benzinga to discuss the common man approach to investing.

Blueshift is a research group that caters to institutional investors and hedge funds.