Protection Purchased on Dean Foods (DF)

Shares of Dean Foods Co. DF are lower on the session by 2.16%, currently trading at $10.40. The stock has been moving largely sideways since several large drops throughout the past six months. Options traders are buying more protection on the name today. The January 2011 $7.50 put was purchased 1,050 times; open interest on the strike is 1,655 contracts. Put volume is now running at 2.6x the daily average. Dean Foods Company is a food and beverage company. The Company operates through two segments: Fresh Dairy Direct and WhiteWave-Morningstar. Fresh Dairy Direct, formerly DSD Dairy, is a processor and distributor of milk and other dairy products in the United States, with products sold under more than 50 local and regional brands and a range of private labels.