Calls Active as Priceline.com Hits New 52-Week Highs (PCLN)

Shares of Priceline.com PCLN are higher on the session by 2.86%, currently trading at $455.40. The stock has been moving largely higher over the past six months and is currently trading well above the 50-day and 200-day moving averages. Shares ticked a fresh 52-week high this morning, at $459.10, sparking front month calls buyers. Within the first hour and a half of trading PCLN has traded 19,000 calls and 9,000 puts, which is roughly the daily average for both contracts. The vast majority of the action is coming in the front month on every strike between $440 and $480. Priceline.com Incorporated is an online travel company, which offers a range of travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services. Internationally, the company offers customers hotel room reservations in over 90 countries and 32 languages.