Apple Most Valuable Brand In The World (AAPL, GOOG)

According to this article from BoyGeniusReport, Apple Inc. AAPL has moved pass Google GOOG as the most valuable brand in the world. The study was done by advertising firm WPP, which did a study called “BrandZ Top 100 Most Valuable Global Brands.” According to the study, Apple's brand value has risen 859% since 2006, and rose 84% to $153.3 billion this year. Shares of Apple are up 88 cents in pre-market trading to $347.54 this morning.