SKECHERS Signs Licensing Agreement for Sporting Goods and Safety Gear

SKECHERS USA, Inc. SKX today announced that it has signed a licensing agreement with Street Flyers, LLC to produce sporting goods and safety gear collections for children and young adults. Both are planned to launch in toy and mass market retailers throughout the U.S. and Canada in Spring 2012. Under the agreement, Street Flyers will design, produce and distribute SKECHERS-branded bicycles, skateboards, scooters, skates and safety gear. The children's collection will incorporate designs and images from SKECHERS' Zevo-3 animated television series and SKECHERS Kids characters, which are well known globally due to extensive television advertising and marketing campaigns. Each character represents a uniquely branded SKECHERS Kids footwear collection, including Twinkle Toes by SKECHERS, Sporty Shorty by SKECHERS, HyDee HyTop™ by SKECHERS, The Incredible Elastika Bungees™, Punkie Rose™ by SKECHERS, and Bella Ballerina™ by SKECHERS for girls; and Z-Strap®, Kewl Breeze®, Hot Lights by SKECHERS and Luminators by SKECHERS for boys. In addition, SKECHERS footwear branding will be utilized for the young adult collections. “We have found phenomenal success in the performance fitness arena, developing cutting-edge athletic footwear for adults. Sporting goods are a great way to reach children and a natural extension of our athletic offering,” said Michael Greenberg, president of SKECHERS. “We are thrilled to launch SKECHERS-branded sports equipment with a well respected company like Street Flyers. SKECHERS is the number one children's footwear brand in the United States, and Street