Bank of America Merrill Lynch Has Buy On Microsoft

Bank of America Merrill Lynch has a Buy rating and a $38 price target on shares of Microsoft MSFT after the Bank of America Merrill Lynch Technology center. In a note to clients, Bank of America writes, "MSFT seems to have made some headway with Bing having doubled its share to ~14% as of April. Key initiatives that have helped MSFT differentiate vs. Google include (1) Efforts to streamline task completion by improving the quality of its search results (2) Making Bing more visually appealing and improving image and video search and (3) Adding more social capabilities by leveraging its Facebook partnership. MSFT has access to user social graphs from Facebook and can show ‘likes' of Facebook friends with search results." Shares of MSFT lost 58 cents yesterday to close at $24.43, a loss of 2.32%.