Consumer Goods Sector Getting Crushed Again

The Consumer Goods Sector is taking another hit in today's trading session, currently down 1% from yesterday's close.

1) Goodyear Tire & Rubber

: Shares of Goodyear Tire and Rubber are currently trading down 7.3% from yesterday's close to $14.88. Analysts at J.P. Morgan put out a warning to investors on the company due to “significantly weaker” demand for replacement tires. The stock has strong support at $14.70. Beyond that, no support comes into play until $13.21. 2) Harley-Davidson

: Shares of Harley-Davidson are currently trading down 2.5% from yesterday's close to $35.47. The stock is looking to break below its 200-day simple moving average ($35.13 on a one year daily chart). If shares break below that, no significant support comes into play until $30.60. A bearish head and shoulders pattern is also taking shape on the one year daily chart (as well as on the RSI (14) indicator). 3) Ford Motor Company

: Shares of Ford Motor Company are currently trading down 1.9% from yesterday's close to $13.54. In a bearish development, Ford's 50-day simple moving average has crossed below its 200-day simple moving average in what is referred to as a “Death Cross.” The stock has lost 9% over the past nine trading days. 4) Dean Foods

: Shares of Dean Foods are currently trading down 1.8% from yesterday's close to $12.56. The stock recently hit a 52-week high of $13.90 on May 31st. Shares have retraced 9.8% lower since then. 5) Leggett & Platt

: Shares of Leggett & Platt are currently trading down 1.7% from yesterday's close to $23.58. The stock has lost 9.1% over the past nine trading sessions. Shares are nearing their 200-day simple moving average ($22.59 on a one year daily chart).