Rumors are circulating that Coca-Cola KO is going to come out with a competing product to Sodastream's SODA home soda maker. This initially sent SODA shares down more than 6%, but they have bounced back to down just 3% amid heavy volume and volatility. The stock is currently trading at $55.86 and will likely remain volatile throughout the day.
SodaStream International Ltd., along with its subsidiaries, is engaged in developing, manufacturing and marketing home beverage carbonation systems and related products.
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