According to Goldman Sachs, PepsiCo PEP management announced today at the Beverage Digest (an industry trade publication) conference that the company will be launching Pepsi Next (60% lower calorie cola) in two test markets in July.
Goldman Sachs said that management believes that this product has a better taste proposition than the prior mid-calorie colas (Pepsi Edge) and offers a healthier alternative to consumers who do not want to compromise on taste. “We maintain our Attractive view on the US beverage sector. Pepsi is CL-Buy ($69.06) and KO is rated Buy ($65.12). Our estimates and price target are unchanged.”
PepsiCo closed yesterday at $69.06.
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