Is Social Networking Just a Fad?

Social Networking is Safe; Social Games, However… Don't fret, Facebook friends: the site isn't going anywhere. MySpace has been dead for several years, but it has yet to disappear from the World Wide Web. If Facebook began to fail – if a hundred million people suddenly walked away from the service – it could still survive for another 10 years, providing its remaining users with plenty of years to “Like” their friends' silly comments. If, however, there is any area of social networking that's in peril, it's social gaming. Contrary to the overblown hype for Zynga's initial public offering, the future of social gaming has not been set in stone. For the time being, social games should be viewed with a cautious eye. While it would be unfair to refer to this industry as a fad, it's important to remember that most video game trends turn out to be just that. This is especially true of the mainstream trends. Want proof? Look no further than arcades. At the industry's peak in the ‘80s, arcade operators lined their outlets with Pac-Man machines. Almost overnight, the industry collapsed. Arcades resurfaced in the ‘90s thanks to Mortal Kombat but quickly declined when Sega released the Saturn and Sony SNE released the original PlayStation. Nowadays, you'd be lucky just to find an arcade that's still open. But if you do, you're not likely to find any new games to play since developers stopped investing in arcades a long time ago. Similarly, video game aficionados may remember how the role-playing genre exploded in the late ‘90s following the release of Final Fantasy VII, the only game of its kind to sell 10 million copies worldwide. After FFVII hit it big, the market was flooded with role-playing games. Consumers initially bought into them but eventually lost interest. By 2001, the genre receded and slowly lost its status as a mainstream success story. One of the biggest (and certainly most recent) gaming fads was brought on by Guitar Hero and Rock Band, two music games that persuaded everyday consumers to pick up a plastic guitar and rock out. After a few years at the top of the charts, the music industry tanked so badly that Viacom VIA decided to sell Harmonix, the studio behind the Rock Band series. Three months later, Activision ATVI announced that it had pulled the plug on the Guitar Hero franchise – at least for the time being. Considering how many fads the game industry has seen, do you still think the future of social gaming is secure? Follow me @LouisBedigian