CityGrid Media Launches New Advertising APIs

CityGrid Media, an operating business of IAC IACI, today announced the general availability of three new advertising APIs for mobile and web developers. Easily accessible through the CityGrid developer center, the new Mobile Ads API, Web Ads API and Custom Ads API round out CityGrid's growing local platform by better enabling developers to get paid for featuring local businesses in their applications, without losing users at the click. CityGrid was recently awarded a US patent for its proprietary content and advertising platform, which matches paid advertising content with core business listings and local content across hundreds of mobile and web publishing partners (US Patent # 7,856,442). "Our new advertising solutions give local developers more of what they want – fast access to high performance inventory that is directly tied to the user experience," said Jay Herratti, CEO, CityGrid Media. "The patent further strengthens our ability to build even more products and services on the platform, helping our publishers monetize their applications and still keep traffic within their own branded experience."