Jamba Juice Blasts into Summer with Innovative Facebook Promotion

Jamba Juice Company JMBA announced today the launch of their "What Would You Blend?" consumer engagement campaign. To kick-off the campaign, Jamba Juice is re-releasing last summer's smoothie spoof and viral video phenomenon, "The Cheeseburger Chill," and is asking the public to put all kidding aside and share what they would blend if they were to make their own delicious smoothie at home. Consumers are invited to submit a photo or 45-second video of their smoothie (http://apps.facebook.com/what-would-you-blend/rules.pdf) on Jamba Juice's Facebook page for a chance to be showcased in the "What Would You Blend?" gallery. Visitors can view photos and videos in the gallery and are encouraged to "Like" their favorites. The most "Liked" video and photo will be announced on Jamba Juice's Facebook page at the end of the campaign.