Global Bitterness Suppressors and Flavor Carriers Report 2018: Growing Functional Food Products Market is Fueling the Demand for Bitterness Suppressors to Mask the Bitter Taste of Nutraceuticals

DUBLIN, Nov. 28, 2018 /PRNewswire/ --

The "Bitterness Suppressors and Flavor Carriers Market by Form (Liquid, Solid), Category (Solvents, Fats, Starches, Sugars), Application (Food, Beverages, Pharmaceuticals), Flavor Type (Natural, Artificial), Availability, Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

The bitterness suppressors and flavor carriers market is estimated at USD 192 million in 2018 and is projected to grow at a CAGR of 4.9%, to reach USD 244 million by 2023.

The growth of the market is driven by the demand for functional and nutrient-rich foods. The key drivers for the market are the increasing applications of bitterness suppressors in the pharmaceutical industry and the R&D investments in carrier substances for encapsulating flavors. The growing demand for healthy food and beverages has also resulted in an increased demand for bitterness suppressors. APAC is projected to dominate the flavor carriers market during the forecast period.

The growing population, the increasing disposable income, and the rising demand for processed and convenience food products are expected to drive the market growth in the region. Some of the factors restraining the growth of the market include stringent regulations and government policies and the use of alternate technologies for bitterness suppressors due to their high cost.

The flavor carriers segment to lead the market with a larger share in 2018.

On the basis of category, the bitterness suppressors and flavor carriers market is led by the flavor carriers segment, with a major contribution from the solvents sub-category of flavor carriers. The increasing investments by the flavor houses in Asia Pacific and the growing demands for processed, functional, and convenience foods are the key drivers for the market. Shift in consumer preferences from conventional food and beverages to functional food and beverages is also one of the key drivers of the market.

The liquid form of bitterness suppressors and flavor carriers to account for a larger share in 2018.

Based on form, the liquid segment of bitterness suppressors and flavor carriers is estimated to account for a larger market share in 2018. Liquid flavor carriers have excellent blending properties and increase the solubility of many flavor compounds. Liquid flavor carriers and bitterness suppressors are generally used in syrups and beverages. Since the demand for beverages is on the rise, the overall demand for liquid bitterness suppressors and flavor carriers is expected to rise.

Beverages to be the largest application segment of bitterness suppressors and flavor carriers.

Based on application of bitterness suppressors and flavor carriers, the beverages segment is projected to be the fastest-growing during the forecast period. The growing demand for alcoholic and non-alcoholic beverages coupled with dietary requirements such as the requirement for low sugar is driving the overall beverages market. Due to the high potential growth of the beverage industry, the applications of bitterness suppressors and flavor carriers in the beverage industry is expected to grow fast.

The artificial segment of the flavor carriers market to lead the market with a larger share in 2018.

On the basis of flavor type, the flavor carriers market is led by the artificial segment. The market for artificial flavor carriers is much higher than the natural ones because they are readily and easily available and are much cheaper than the naturally derived ones.

High growth is projected in the South American flavor carriers market.

South America is projected to be the fastest-growing flavor carriers market for the period considered for this study. The South American bitterness suppressors and flavor carriers market includes Brazil, Argentina, and other countries such as Chile, Peru, Uruguay, Venezuela, and Colombia. Brazil and Argentina are the emerging countries with a majority of their population having a high spending capacity, due to the growth of its middle-class population and economic development. With the increase in the development of the food processing and beverage sectors in these regions, there is an associated development of the flavor industry. This development is, in turn, driving the market for flavor carriers and bitterness suppressors in the region.

Key Topics Covered:

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Segmentation
1.3.1 Flavor Carriers Market, By Region
1.3.2 Periodization Considered
1.4 Currency
1.5 Unit Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions
2.5 Research Limitations

3 Executive Summary

4 Premium Insights
4.1 Opportunities in the Bitterness Suppressors and Flavor Carriers Market
4.2 Flavor Carriers Market: Key Country
4.3 Flavor Carriers Market, By Application & Region
4.4 Flavor Carriers Market, By Form & Region
4.5 Developed vs Developing Markets for Flavor Carriers
4.6 North America: Flavor Carriers Market, By Flavor Type & Country, 2017

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Functional Food Products Market is Fueling the Demand for Bitterness Suppressors to Mask the Bitter Taste of Nutraceuticals
5.2.1.1.1 Increased Consumer Demand for Reduced Calorie Products With Original Taste
5.2.1.2 Growth in the R&D for Enhanced Application of Encapsulation Technology
5.2.1.2.1 Need for Flavor Retention
5.2.1.3 Increasing Application in the Pharmaceutical Industry
5.2.1.3.1 Increase in Abbreviated New Drug Applications (ANDA)
5.2.1.3.2 Increase in Demand for Biopharmaceuticals
5.2.1.3.3 Growth in R&D for the Biopharmaceutical Industry to Launch Cost-Effective Products
5.2.2 Restraints
5.2.2.1 Use of Alternative Products and Technologies
5.2.2.1.1 Use of High-Intensity Sugar Sweeteners
5.2.2.1.2 Ion Exchange Salts to Mask Bitterness By Forming the Drug Resinate
5.2.2.2 Stringent Regulations and Government Policies
5.2.3 Opportunities
5.2.3.1 Launch of Advanced and Natural Flavor Carriers
5.2.3.1.1 Consumer Willingness to Pay More for Natural Products
5.2.3.2 Emerging Economies to Provide High-Growth Opportunities
5.2.3.2.1 High-Growth Opportunities in the Asia Pacific Region
5.2.3.2.2 Growing Market for Pharmaceuticals in Developing Economies Presents Growth Opportunities
5.2.4 Challenges
5.2.4.1 Demand for Organic Natural Flavors
5.2.4.2 Restrained Consumer Acceptance for Food Additives

6 Patent Analysis
6.1 Introduction

7 Bitterness Suppressors and Flavor Carriers Market, By Category
7.1 Introduction
7.2 Bitterness Suppressors
7.2.1 Shift Toward Neutraceutical Food and Beverages to Drive the Bitterness Suppressors Market
7.3 Flavor Carriers
7.3.1 Solvents
7.3.1.1 Propylene Glycol and Ethanol are the Most Used Flavor Carriers
7.3.2 Fats
7.3.2.1 Confectionery to Drive the Use of Fats as Flavor Carriers
7.3.3 Starches
7.3.3.1 Starches are Largely Used for the Encapsulation of Flavors
7.3.4 Sugars
7.3.4.1 Pharmaceutical is the Major Application Area of Sugars as Flavor Carriers

8 Bitterness Suppressors and Flavor Carriers Market, By Form
8.1 Introduction
8.2 Liquid
8.2.1 Naturally-Derived Propanediol Gaining Momentum for Applications in the Food & Beverage Industry
8.3 Solid
8.3.1 Starches are the Most Widely Used Solid Flavor Carriers

9 Bitterness Suppressors and Flavor Carriers Market, By Application
9.1 Introduction
9.2 Food
9.2.1 Rising Demand for Functional Food Products to Drive the Market of Bitterness Suppressors
9.3 Beverages
9.3.1 Rising Demand for Beverages to Drive the Flavor Carriers Market
9.4 Pharmaceuticals
9.4.1 Stringent Regulations Around Pediatric Medicines to Drive the Market for Bitterness Suppressors

10 Flavor Carriers Market, By Flavor Type
10.1 Introduction
10.2 Natural
10.2.1 Growing Demand for Natural Food Products to Fuel Research Activities to Launch Natural Flavor Carriers
10.3 Artificial
10.3.1 Gras Certificate By Fda is Driving Flavor Carriers Market for Artificial Flavors

11 Bitterness Suppressors and Flavor Carriers Market, By Availability
11.1 Introduction
11.2 Encapsulated
11.3 Non-Encapsulated

12 Bitterness Suppressors and Flavor Carriers Market, By Region
12.1 Introduction
12.2 North America
12.2.1 US
12.2.1.1 Health Concerns Among Consumers to Boost the Demand for Bitterness Suppressors in Nutraceuticals
12.2.2 Canada
12.2.2.1 Substantial Growth in the Food & Beverage Sector in Canada Drives the Market Growth
12.2.3 Mexico
12.2.3.1 Busy Lifestyles and Growing Demand for Convenience Food to Fuel the Market Growth
12.3 Europe
12.3.1 Germany
12.3.1.1 Growth in the Healthcare Market to Drive the Demand for Bitterness Suppressors
12.3.2 UK
12.3.2.1 Growing Food & Beverage Industry is A Major Driver for Market Growth
12.3.3 France
12.3.3.1 Growing Alcoholic Beverage Industry Fuels the Market Growth in the Country
12.3.4 Italy
12.3.4.1 Italian Alcoholic Beverages Market to Drive the Bitterness Suppressors Market Growth
12.3.5 Rest of Europe
12.3.5.1 Changing Consumer Lifestyles and Increasing Incomes Tend to Drive the Growth of the Bitterness Suppressors and Flavor Carriers Market in the Rest of Europe
12.3.5.2 Huge Spanish Food & Beverage Market to Drive the Bitterness Suppressors and Flavor Carriers Market in Spain
12.3.5.3 Poland's Pharmaceutical Market to Drive the Market for Bitterness Suppressors
12.4 Asia Pacific
12.4.1 China
12.4.1.1 China's Large Population and Higher Number of Diseased Individuals Drive the Market for Bitterness Suppressors
12.4.2 Japan
12.4.2.1 Growth in Ageing Population Drives the Market for Bitterness Suppressors
12.4.3 India
12.4.3.1 Growing Preference for Convenience and Functional Food Drives the Market in the Country
12.4.4 Australia & New Zealand
12.4.4.1 Australia's Pharmaceutical Industry Drives the Demand for Bitterness Suppressors
12.4.4.2 Higher Disposable Incomes Create an Indirect Demand for Bitterness Suppressors and Flavor Carriers in New Zealand
12.4.5 Rest of Asia Pacific
12.4.5.1 Companies' Expansions and Investments in the Asia Pacific Region Drive the Market Growth in the Region
12.5 South America
12.5.1 Brazil
12.5.1.1 Market Growth is Driven By the Growth in the Food Processing Sector
12.5.2 Argentina
12.5.2.1 Strategic Investments in the Region Fueling the Market Growth
12.5.3 Rest of South America
12.5.3.1 Growth in Imports and Exports of Processed Food Offers High Growth Opportunities
12.6 Rest of the World (RoW)
12.6.1 Africa
12.6.1.1 Rising Urbanization to Drive the Bitterness Suppressors and Flavor Carriers Market in Africa
12.6.2 Middle East
12.6.2.1 High Demand for Processed Food is Driving the Bitterness Suppressors and Flavor Carriers Market in the Middle East

13 Competitive Landscape
13.1 Overview
13.2 Ranking of Key Players, 2017
13.3 Competitive Scenario
13.3.1 New Product Launches
13.3.2 Expansions and Investments
13.3.3 Acquisitions
13.3.4 Partnerships, Mergers, and Collaborations

14 Company Profiles
14.1 Firmenich
14.2 Dhler
14.3 Givaudan
14.4 Dowdupont
14.5 Cargill
14.6 International Flavors and Fragrances (IFF)
14.7 Symrise
14.8 Kerry
14.9 Sensient Technologies
14.10 Senomyx
14.11 Stepan Company
14.12 Dupont Tate & Lyle

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