New Year, New Home for Serious Skincare at Evine

MINNEAPOLIS, Jan. 02, 2019 (GLOBE NEWSWIRE) -- Evine Live Inc. ("Evine") EVLV, a multiplatform interactive video and digital commerce company (evine.com), today announced that Serious Skincare will premiere on the network Thursday, January 3. This announcement is much anticipated by customers of the brand after their departure from HSN, where their innovative skincare products were sold for over two decades.

"Today, we officially welcome Serious Skincare to our family with open arms," said Bob Rosenblatt, Chief Executive Officer at Evine. "The energy and excitement for this partnership is flowing throughout the company, a clear indication that this is an important time in our history. I've said from day one that curating the right brands is key to delivering the best customer experience. Since there is a line of product for every age, skin type and condition under the brand umbrella, Serious Skincare stands in a category all its own. I could not be more excited for this endeavor."

Jennifer Flavin-Stallone, co-founder of the brand, added, "My areas of skincare focus have evolved through the years, but the first item on my priority list has not changed since the beginning, and that's the customer's needs. I believe Evine shares this sentiment and will support us in embracing the importance of the customer. Our values align excellently."

"I am so proud of how hard Jennifer has worked to grow Serious Skincare into what it is today," said Sylvester Stallone, Jennifer's husband. "She continues to do what is best for her customers and the brand… and Evine is getting the best in the business!"

Flavin-Stallone battled acne as a young model and was tired of products that didn't deliver results. After trying Serious Skincare, she fell in love with the products and partnered with the brand, bringing it to HSN where it became the network's top skincare line. After serving over a million customers and pulling in more than $2 billion in sales throughout a 24-year residency, Serious Skincare is partnering with Evine to bring shoppers the full line of products as well as new product developments in coming months. The boutique retailer is looking forward to bringing the brand's unique story to life and leveraging its nationally-acclaimed reputation to reach an even broader audience. 

Viewers are invited to watch the premiere of Serious Skincare Thursday, January 3 via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.

For more information on Serious Skincare, visit www.evine.com/SeriousSkincare. For more information on Evine, visit www.evine.com.

About Evine

Evine Live Inc. EVLV operates Evine, a multiplatform interactive video and digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.

About Serious Skincare

Founded over two decades ago to address acne and problematic skin, Serious Skincare provides sensible and effective solutions to a myriad of skincare and cosmetic issues. The brand creates transformative skincare and cosmetics that are affordable and accessible to all. While trying to overcome devastating acne as a young model, co-founder Jennifer Flavin-Stallone discovered Serious Skincare after looking everywhere for a solution. Since then, the line has experienced huge success and is continuing to be an industry leader within the beauty and cosmetic arena.

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This release contains statements, estimates, projections, guidance or outlooks that constitute "forward-looking" statements as defined under U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "plan," "project," "should" and similar expressions identify forward-looking statements, which generally are not historical in nature. These statements may contain information about our prospects, including anticipated show or product line launches, and involve risks and uncertainties. We caution that actual results could differ materially from those that management expects, depending on the outcome of certain factors.

Contact:

Media:

Jordan Titus

Evine

press@evine.com

(952) 943-6580

Investors:

Michael Porter

Evine

mporter@evine.com

(952) 943-6517