acf/google-ad-placement

Harley-Davidson, Inc. HOG said Tuesday&nbsp;it is strengthening its efforts to build the next generation of riders and hopes&nbsp;to grow the total number of <a href="https://www.benzinga.com/stock/hog">Harley </a>riders in the U.S. to&nbsp;4 million by 2027.

The company reports there were about 3 million total Harley-Davidson riders in the U.S. in 2017. Harley-Davidson&nbsp;said&nbsp;it has also sharpened its objectives outside the U.S. and plans to grow its international business to 50% of annual revenue.

&quot;We see a meaningful opportunity to leverage the power of the brand to demonstrate how riding a Harley-Davidson fills the mind, body and soul in ways that help riders live for real,&quot; CEO Matt Levatich said in a statement.&nbsp;

&quot;We&#39;re on a quest to build the next generation of Harley-Davidson riders. We are activating our refined plan with focus and an intensity to create new pathways to Harley-Davidson and expand access and appeal to more people around the world.&quot;&nbsp;

Harley-Davidson shares were trading down 1.98% at $34.71 at the time of publication. The stock has a 52-week high of $46.22 and a 52-week low of $30.17.

Related Links:

<a href="https://www.benzinga.com/news/earnings/19/07/14114891/harley-davidson-reports-mixed-q2-earnings?utm_campaign=Watchlist&amp;utm_source=Benzinga&amp;utm_medium=Email">Harley-Davidson Reports Mixed Q2 Earnings</a>

<a href="https://www.benzinga.com/news/19/07/14061999/meet-livewire-harley-davidsons-new-all-electric-motorcycle?utm_campaign=Watchlist&amp;utm_source=Benzinga&amp;utm_medium=Email">Meet LiveWire, Harley-Davidson&#39;s New All-Electric Motorcycle</a>

Photo courtesy of Harley-Davidson.&nbsp;

Application error: a client-side exception has occurred (see the browser console for more information).