Here's How Much Investing $100 In Ford Stock Back In 2010 Would Be Worth Today

Investors who owned stocks in the 2010s generally experienced some big gains. In fact, the SPDR S&P 500 SPY total return for the decade was 250.5%. But there’s no question some big-name stocks didn’t keep pace along the way.

Ford’s Difficult Decade

One market laggard of the decade was auto giant Ford Motor Company F.

While many of its auto competitors were investing in next-generation technology, Ford lagged behind in the early part of the 2010s, seemingly prioritizing profits over innovation and growth. As a result, Ford has been trying to play catch-up in recent years, announcing an $11 billion investment in electric vehicles in 2018 and a $1 billion investment in autonomous driving technology startup Argo AI in 2017.

Ford started the 2010s trading at around $10.30. The early years of the decade were relatively kind to Ford investors, and the stock rallied as high as $18.12 by mid-2014. Unfortunately, the gains stopped there for Ford.

Shares traded back down under $10 in mid-2018. Investors hoping the previous decade at $8.82 from 2012 were disappointed when Ford broke down as low as $7.41 in early 2019, its lowest point of the decade.

2020 And Beyond

Ford shares have since steadied, rebounding to as high as $10.56 in mid-2019 before settling back into a range of between around $8.50 and $9.50 throughout most of the second half of the year.

Despite the struggles, Ford investors did in fact turn a profit in the 2010s, and $100 worth of Ford stock in 2010 would be worth about $133 today, assuming reinvested dividends.

Looking ahead, analysts expect Ford will once again venture above $10 in 2020. The average price target among the 18 analysts covering the stock is $10.50, suggesting 14.3% upside from current levels.

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