Cronos Analyst Sees 'Compelling Value,' Upgrades Pot Stock Amid Delay In Financials

Cronos Group Inc. CRON shares have fallen 74.84% in the last 12 months. 

On Monday, the company announced it is postponing the release of its financial results again. On Tuesday, Stifel downgraded the stock from Buy to Hold with a price target lowered from CA$12 ($8.95) to CA$8, seeing the company’s latest postponement of financial results as a sign of a “larger issue.”

The Cronos Analyst

MKM Partners’ Bill Kirk upgraded Cronos from Neutral to Buy and lowered the price target from CA$12 to CA$11.

The Cronos Thesis

“We are taking advantage of broad market concerns and weakness related to 10K filing uncertainty, to upgrade Cronos to Buy,” Kirk said in the Wednesday upgrade note. (See his track record here.) 

The source of the Cronos filing issue — bulk wholesale — does not carry strategic significance and is a "non-core part of Cronos' business," the analyst said. 

“Even if all the wholesale revenue and profitability didn't exist (unlikely), we still think there is compelling value.”

The company has 75% of its market cap, or CA$41.9 billion, in net cash and equivalents; has a demonstrated history of keeping its promises; and has the advantage of a relationship with Altria Group MO, he said. 

An examination of transcripts from six Canadian licensed producers going back to 2017 found that, on average, industry projections were accurate half of the time, while Cronos was correct 68% of the time, Kirk said. 

“This gives us more confidence that the filing delays are not indicative of broader issues.”

Altria is the “most important vendor into U.S. convenience stores and likely has more points of distribution than any CPG company,” the analyst said. 

 “We take our 4Q numbers down to account for uncertainty and realize prior period adjustments may be necessary.”

CRON Price Action

The stock was trading 3.2% higher at $5.49 at the time of publication Wednesday. 

CRON Logo
CRONCronos Group Inc
$2.031.50%

Stock Score Locked: Edge Members Only

Benzinga Rankings give you vital metrics on any stock – anytime.

Unlock Rankings
Edge Rankings
Momentum
28.28
Growth
37.81
Quality
Not Available
Value
67.27
Price Trend
Short
Medium
Long
Market News and Data brought to you by Benzinga APIs
date
ticker
name
Price Target
Upside/Downside
Recommendation
Firm

Cannabis is evolving—don’t get left behind!

Curious about what’s next for the industry and how to stay ahead in today’s competitive market?

Join top executives, investors, and industry leaders at the Benzinga Cannabis Capital Conference in Chicago on June 9-10. Dive deep into market-shaping strategies, investment trends, and brand-building insights that will define the future of cannabis.

Secure your spot now before prices go up—this is where the biggest deals and connections happen!

Get your tickets today!

Comments
Loading...