Back To The Roots Announces Home Depot Partnership Amid Surge In Interest

Back to the Roots, an organic gardening company, announced Thursday a new partnership with Home Depot Inc HD to sell its new 100% organic, non-GMO and USA-grown seeds. The company's safe, and fun product allows consumers to grow food in their homes without getting their hands dirty in the garden.

Back to Roots' small-space indoor grow kits are already available for purchase at Home Depot, along with other retailers like Walmart Inc WMT. The new partnership with Home Depot will make it more accessible to an "entirely new generation." the company said

Why It's Important

Back to the Roots highlighted Google Search Data which shows a 300% increase in interest for growing food at home.

"As a society, as we all slow down and spend more time at home, we're realizing how much joy and connection can come from gardening — connection to the land, to our food, and most importantly, to each other. We're overwhelmed with gratitude and excitement for this opportunity with The Home Depot to help inspire a new generation of organic gardeners", said Co-Founder Alejandro Velez.

Back to the Roots hopes to "demystify gardening for our generation" by making it accessible to everyone as no backyard is needed, Co-Founder and Co-CEO Nikhil Arora also said in the press release.

Related Links:

Back To The Roots, Which Makes It Easy To Grow Your Own Food, Heads To Walmart Shelves

How Food Sustainability Is An Unintended Victim Of Coronavirus Pandemic