According to Wedbush, bebe stores BEBE shares are poised for appreciation as it expects the company's first positive quarterly same-store sales results in 4 years to support our thesis that a turnaround is underway.
Wedbush said that checks during the June quarter suggest traffic increased as shoppers began to revisit the stores' offering of improved merchandise. “Approaching the anniversary of higher product costs in Q2:F12, we anticipate gross margin expansion to be in the horizon and believe BEBE is at an inflection point in both sales and operating margin restoration as we maintain our OUTPERFORM rating.”
bebe stores closed on Friday at $6.22.
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