Calls Purchased on Virgin Media

Shares of Virgin Media Inc. VMED are higher on the session by 0.69%, currently trading at $30.45. The stock has been moving largely higher over the past five months and is currently trading above the 200-day moving average. Options traders are buying calls on the name today. A short while ago the September 2011 $34.00 call traded 3,000 times on open interest of 8,160 contracts. Overall call volume is now running at 2.25x the daily average with 97% of all calls traded being purchases on the offer. Virgin Media Inc. is engaged in entertainment and communications business. The company has two segments: Consumer and Business.