Apex Clearing Hones In On Democratized Finance With Apex Extend Product

Apex Clearing, a custody and clearing engine for the wealth management and trading space, formally announced the launch of Apex Extend, a modular technology that can be used to create customized wealth management experiences.

What Does It Mean?

Founded in 2012, Apex Clearing delivers real-time execution, stock loans, financing, trade and risk management, as well as stable clearing services.

Over the years Apex has honed in on financial technology; the addition of Apex Extend will allow fintech, RIA, broker-dealers, and non-financial organizations the ability to create, launch, and run investing or advisory platforms on a modern back- and middle-office infrastructure.

"The digital wealth space has been lacking a robust, full-stack turnkey technology offering until now," said Bill Capuzzi, CEO of Apex Clearing. "We're thrilled to address that unmet need with Apex Extend, which provides a variety of flexible, pre-built options that serve a wide range of business models, giving better control over operations and helping to deliver the best possible experience for investors."

With Extend, financial products can be built to specific needs via developer access to fixed packages and curated combinations of features.

"What we're most excited about is that Apex Extend dramatically lowers the barrier to working with Apex and our market-leading digital custody solutions," said Jonathan Krieger, Head of Strategic Partnerships at Apex Clearing. "We intentionally developed Apex Extend to be a solution-in-a-box so any firm can launch a digital brokerage or advisory platform in a matter of weeks at a fraction of the time and cost that was previously required."

To learn more about increasing access to financial wellness with Apex Clearing solutions, click here.

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