Apple Demands $549 For Its New Headphones And Social Media Is Having None Of It

Apple Inc AAPL introduced over the ears headphones, the AirPods Max, for $549 on Tuesday and the hefty price tag for the multicolored headphones is proving to be difficult to stomach for many on social media.

What Happened: While some prospective buyers may be enamored by the headphone’s five colors or its 20-hour battery life, the steep price has left many disgruntled with the Tim Cook-led company.

Twitter user @dolcedarks commented, “Insanity!! in the middle of a pandemic [expletive] $600 (probably with tax) earphones. Unbelievable.

Media veterans like Huffington Post editor Philip Lewis and CNBC editor Steve Kovach also took potshots at the California-based tech giant.

Why It Matters: Tech reviewer Marques Brownlee admitted on Twitter that he was saving his full thoughts on the latest headphones from Apple for an “in-person” review.

“But let’s just say I’m… skeptical they’ll pry me away from the Sony WH1000XM4’s that cost $200 less. But I would LOVE to be wrong,” said Brownlee.

The barrage of criticism online also touched on how the AirPods were more expensive than even the newly-introduced PlayStation 5 console by Sony Corporation SNE

YouTuber Zack Nelson, known as JerryRigEverything, compared the headphones's case to “$550 bikinis.”

Even though the headphones’ retail price is a shocker to some, they are reportedly already commanding huge premiums on reseller websites like eBay Inc EBAY and are listed for $849 to $1,199.

Price Action: Apple shares closed nearly 0.5% higher at $124.38 on Tuesday.

See Also: Apple Gets $200 Bull Case Target From Wedbush On Strongest Product Cycle Since 2014

Photo — courtesy of Apple.

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsRetail SalesEventsTechMediaAirPodsAirPods MaxiPhonesocial media
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!