USANA Health Sciences Announces Plans to Expand Operations into France and Belgium

USANA Health Sciences, Inc. USNA today announced its plans to expand into France and Belgium in the first quarter of 2012. With the addition of these two markets, USANA will have operations in 18 markets worldwide. According to the World Federation of Direct Selling Associations (WFDSA), France is the world's 10th–largest direct selling market, with estimated sales of more than $2.4 billion annually. USANA's Western European office headquarters will reside in France. Dave Wentz, USANA's Chief Executive Officer, said, "We are very excited about our decision to enter France and Belgium. We currently have a number of leaders and customers, particularly in our North America region, with existing ties to these markets. We expect this new expansion to support positive growth on both sides of the Atlantic."