Raystream Launches Breakthrough Online Video Compression Technology

Raystream Inc. RAYS today announced the company is launching its proprietary online video compression technology with a B2B platform. The B2B model targets advertising and marketing agencies, content delivery and distribution networks, online video properties and telecommunication companies as well as other Internet or mobile online video businesses. Led by Raystream's CEO and serial entrepreneur, Brian Petersen, said, “Our proprietary breakthrough compression technology is a disruptive innovation that will forever alter the way businesses and people use video online. We are creating a win-win situation for our B2B clientele by sharing our vision to deliver an unparalleled viewer experience at a much lower cost.” Raystream's compression technology breaks through the bandwidth barriers that cause upload and buffering issues by drastically reducing the size of HD video files by up to 90 percent, with an average of approximately 70 percent, and with no loss in clarity or quality. Raystream's market-leading conversion and streaming platform supports 720p and 1080p HD resolution videos over standard Digital Subscriber Lines (DSL), as highlighted in this short video clip www.raystream.com/clip. According to Cisco's Visual Networking Index (VNI), by the end of 2011, online video delivery will become the largest single Internet traffic category. Further, the study states that by 2015, as much as 90 percent of Internet traffic will be video data. “This explosive growth is a perfect fit for Raystream's optimization services. For content providers, the significant decrease in bandwidth cost is augmented by the ability to expand their online video market reach from a small, high-speed sub-segment of the Internet to essentially the entire Internet population,” Petersen explained. “Mobile reach is also extended, with higher quality videos being delivered at far less bandwidth over 3G networks. Raystream's video compression technology is a true game-changer. Gone are the days of waiting for a video to load, then being unable to enjoy its content because of frequent stops and buffering. Gone are the days of prohibitive bandwidth costs for online video content providers.”