Tesla Brings Its Tequila Bottles To Europe And China — Without The Tequila

Tesla Inc TSLA is selling thunderbolt-themed empty bottles in Europe and China after previously selling Tequilla in the same receptacles in the United States.

What Happened: The decanters, launched as collectibles, are available for pre-order on Tesla France’s website for EUR 150 ($176.77) and in China for RMB 779 ($119). 

In November, Tesla CEO Elon Musk had touched on the difficulty of distributing liquor to overseas markets in a tweet. 

Unfortunately, there are too many rules around liquor distribution, even in the US. However, we will be selling the lightning bottle & shot glasses worldwide.

— Elon Musk (@elonmusk) November 19, 2020

The current listings for the collectibles make no mention of shot glasses. 

Why It Matters: In November, Tesla began selling Tesla Tequila in the distinct thunderbolt-shaped 750 ml bottle, which it sold for $250 at the time. 

The product was sold out in hours even though it was limited to two-bottles per person, according to the Fast Company.

See also: How to Invest in Tesla Stock

The bottles also found their way to eBay Inc’s EBAY online marketplace where empty bottles are being sold for as high as $729.

Selling curiosities is a side hobby for Musk, who has sold items such as hats, flamethrowers, kiddie cars, driving gloves, and water bottles.

Price Action: Tesla shares closed nearly 1.6% higher at $640.39 on Thursday and gained 0.35% in the after-hours session.

Read Next: Elon Musk's 'Not A Flamethrower' Gets Buyers In Trouble With Law Across The Globe: TechCrunch

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Photo: Courtesy of Tesla