Holler Raises $36M Series B To Invent A New 'Content Consumption Paradigm'

Holler, a conversational media company focused on the creation and delivery of engaging content, secured $36 million in Series B funding.

What Happened: Led by a diverse team of technologists, digital animators and media veterans via proprietary artificial intelligence (AI) technology, Holler helps make peer-to-peer messages more engaging and effective for partners like Paypal Holdings Inc PYPL-owned Venmo.

As part of a vision to promote innovation in text- and app-based messaging, Holler raised a Series B co-led by CityRock Venture Partners and New General Market Partners with participation from WorldQuant Ventures, Towerview Ventures, Relevance Ventures, Interplay Ventures and Gaingels.

In total, Holler has raised more than $51 million.

“Holler is more than simply a groundbreaking technology company,” said CityRock Managing Partner Oliver Libby. “Under Travis Montaque’s visionary leadership, Holler boldly stands for a new era of ethics in social media, and also deeply reflects the values of diversity, inclusion, and belonging.”

Why It Matters: Holler is concerned with providing context around users' conversations.

The company monetizes its content by partnering with companies like Starbucks Corporation SBUX to create branded content. Holler’s content reaches 75 million users a month and its revenue has grown over 200%.

“We want to invent a new kind of content consumption paradigm,” said CEO Travis Montaque. “I believe that the future is context, not identity.”

(Photo: Holler)