Unitrin Direct Introduces Competitive Auto Insurance Program in Texas

Unitrin Direct introduces new discounts that can save preferred drivers in the Lone Star State hundreds of dollars on car insurance.

Chicago, IL (PRWEB) April 5, 2010 -- Unitrin Direct, a direct-to-consumer insurance company, announced the launch of a new auto insurance program for Texas drivers, featuring more competitive pricing, particularly for preferred drivers, as well as premier customer service. The move reflects the company's commitment to expanding its presence in the Lone Star State.

The U.S. Department of Transportation Federal Highway Administration reports that there are more than 15.3 million licensed drivers in Texas, more than any other state except for California. Yet, approximately 22 percent* of Texas drivers are currently uninsured.

"With the ailing economy and high unemployment rates, many individuals have dropped their car insurance or lowered their coverage as a way to save money," said Unitrin Direct Executive Vice President Tim Bruns. "While these drivers are putting themselves at greater risk, it also makes it more critical than ever for responsible drivers to make sure their coverage is complete, protecting them from uninsured or undernourished drivers."

Recognizing the need for affordable yet reliable insurance coverage, Unitrin has developed a number of new insurance discounts to help Texas drivers get the coverage they need to protect themselves.

Unitrin Direct uses an innovative business model to reduce overhead and pass savings on to customers. Now, new Unitrin Direct customers in Texas can save even more by taking advantage of additional savings opportunities designed just for them.

Unitrin Direct offers a five percent Web discount for drivers who get online insurance quotes at www.unitrindirect.com and a Safe & Sound® Discount for drivers with clean records.

"We are always looking for ways to bring better car insurance options to our customers, particularly those who have worked hard to maintain clean and safe driving records," added Bruns. "We provide customers with the complete package – significant financial savings as well as a commitment to first-class customer service. We believe Texans will respond favorably to having another high quality choice for auto insurance in their market."

About Unitrin Direct Unitrin Direct is dedicated to providing its customers with outstanding service and quality coverage at competitive prices, making auto insurance simple by offering people the choices they want with the convenience they deserve. The Unitrin Direct insurance companies are subsidiaries of Unitrin Inc. UTR in Chicago and part of the Unitrin family of companies. The Unitrin Direct companies offer affordable automobile insurance in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington and Wisconsin. More information and a free auto insurance quote are available on the Unitrin Direct Web site or by calling (800) 642-5254.

The underwriter for Unitrin Direct in Texas is Home State County Mutual Insurance Co.

*According to latest figures (Nov. 23, 2009) from the state's insurance verification system, TexasSure.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/unitrindirect/texas/prweb3828764.htm