Roblox Stock Is Trading Higher On Hasbro Partnership

Hasbro Inc HAS has partnered with video game developer Roblox Corp RBLX to introduce a range of Roblox-inspired NERF blasters, representing some of the most popular experiences on the Roblox platform.
Hasbro has also developed a Roblox version of its MONOPOLY board game available for pre-order on Hasbro Pulse for fans aged 16 and older in the U.S., Canada, and Big Bad Toy Shop.
The NERF Roblox blasters represent some of the most iconic games on the Roblox platform and will hit the U.S. market this Fall, followed by a launch at additional markets.
The 'MONOPOLY: Roblox 2022 Edition' board game enables fans to collect and trade popular Roblox experiences while playing the Roblox-inspired version of the iconic board game.
NERF will be launching its own NERF-branded experience on Roblox for its fans later this year. The details regarding the launch will be disclosed later this spring.
Price action: RBLX shares traded higher by 7.13% at $80.34, and HAS shares traded higher by 1.44% at $98.51 on the last check Tuesday.