Apple Says 'Music Is About To Change Forever.' What Its Teaser Could Mean

Apple Inc AAPL is teasing its Apple Music users on iOS and macOS with an animated video that could be a pointer to the introduction of lossless audio or 3D, AppleInsider reported Sunday.

What Happened: The short video, available in the browse section of Apple Music, displays a spinning logo of the service.

The accompanying text to the video states, "Get ready - music is about to change forever."

Screenshot Of Apple Music's Rotating Logo 

The rumored high fidelity or HiFi service could cost an extra $9.99 per user, Apple Insider said citing record label sources.

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Why It Matters: The spinning nature of the graphic in the video could be indicative of the impending launch of 3D audio which could be complementary to Spatial Audio, a feature offered by AirPods Pro and AirPods Max, noted Apple Insider.

The launch of lossless tracks on Music would pit the Tim Cook-led company against the likes of Square Inc SQ owned Tidal and Amazon.com, Inc’s AMZN Music services, which already provide higher-quality options.

See Also: How Square's Purchase of Jay Z's Tidal Could Popularize Blockchain

Spotify Technology SA SPOT announced a HiFi feature in February that is yet to be rolled out.

Lossless audio could take up to three times the space on a user’s device as compared to “high quality” versions on average, as per AppleInsider. These tracks could also lead to more data usage.

Price Action: Apple shares closed nearly 2% higher at $127.45 in Friday’s regular session.

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